Privacy Policy

Last updated: March 13, 2026

The Active Owl ("we," "us," or "our") operates theactiveowl.com (the "Site"). This Privacy Policy explains how we collect, use, and protect information about you when you visit our Site or interact with our services.

1. Information We Collect

We collect information you provide directly, such as:

Email address when you subscribe to our newsletter (Duke's Scoops)
Account information (name, email, password) if you create an account
Feedback and communications you send to hoot@theactiveowl.com

We also collect information automatically when you visit the Site:

Browser type, device type, and operating system
Pages visited, time on site, and referring URLs
IP address (anonymized where possible)
Interactions with events, favorites, and weekend plans saved locally in your browser

2. Google Analytics 4 (GA4)

We use Google Analytics 4 to understand how visitors use the Site. GA4 collects data including pages viewed, session duration, geographic region, and device type. This data is aggregated and used solely to improve the Site. Google may use this data in accordance with its own privacy policies. You can opt out of GA4 tracking by installing the Google Analytics Opt-out Browser Add-on.

3. Google Ads

We use Google Ads (conversion tracking via Google tag AW-17997826712) to measure the effectiveness of any advertising campaigns. This may involve setting cookies or using similar technologies. You can manage your Google ad preferences at adssettings.google.com.

4. Cookies

We use cookies and similar local storage technologies to:

Remember your city preference and saved weekend plans
Track newsletter subscription status
Support Google Analytics and Google Ads measurement

You can control cookies through your browser settings. Disabling cookies may limit some functionality, such as saving events to My Weekend.

5. Affiliate Links

Some links on the Site — particularly links to Ticketmaster — are affiliate links. If you click one and make a purchase, we may earn a small commission at no extra cost to you. These links are marked with rel="sponsored" and disclosed in our content.

6. How We Use Your Information

To send the weekly Duke's Scoops newsletter (only if you subscribed)
To improve the Site's content, design, and event listings
To respond to inquiries sent to hoot@theactiveowl.com
To measure advertising performance

7. Data Sharing

We do not sell your personal information. We share data only with:

Google — for Analytics and Ads measurement
Beehiiv — our newsletter platform, which stores subscriber email addresses
Supabase — our authentication and database provider, for account holders

8. Data Retention

Newsletter subscriber data is retained until you unsubscribe. Account data is retained while your account is active. Analytics data is retained per Google's standard retention policies (14 months by default).

9. Your Rights

Depending on your location, you may have the right to:

Access the personal data we hold about you
Request correction or deletion of your data
Opt out of marketing communications (unsubscribe link in every email)
Lodge a complaint with your local data protection authority

To exercise any of these rights, email us at hoot@theactiveowl.com.

10. Children's Privacy

The Site is not directed at children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The updated date at the top of this page reflects when the policy was last revised. Continued use of the Site after changes constitutes acceptance of the updated policy.

12. Contact

Questions about this Privacy Policy? Email us at hoot@theactiveowl.com.